Download Ebook Cool How the Brain Hidden Quest for Cool Drives Our Economy and Shapes Our World
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A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids while hip beer connoisseurs flaunt their knack for distinguishing a Klsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice. What Will Stop Uber From Being Just Another Failure in the Is The Flying Car Finally Here? Is The Flying Car Finally Here? Is The Flying Car Finally Here? It's that time of year again! Every six months or so the media rave Archive : Nature podcast Archive Previous episodes can be accessed here To download a show to your computer right click the Download mp3 link and select 'Save target as/Save link as' and The Rise and Fall of Rebel Cool - The Art of Manliness Welcome back to our series on male status This series aims to help men understand the way status affects our behavior and even physiology so we can mitigate its Millennials and the Changing Meaning of Cool The Art of Our series on male status continues with a look at how the millennial generation is changing the definition of cool and the social signals they use to denote status How to Comment on the FCC's Proposal to Kill Net Neutrality The FCC has released its plans to kill off net neutrality and it doesnt look great for consumers Good news though just like last time the FCC is opening up the How (and Why) SpaceX Will Colonize Mars - Wait But Why Space Debris Bluer Box Theres a big problem happening in the world of satellites In addition to the 1265 active satellites up in orbit there are thousands more How to Celebrate Cinco de Mayo Without Being an Ignorant Jerk Its Cinco de Mayo a day where a lot of people drink tequila and eat Mexican food in commemoration of Exactly You dont know! But hey dont sweat it It Top 10 Best Birthday Gifts for Her Heavycom Shopping for the best birthday gifts for her? These gifts for women are ideal for your wife girlfriend mom sister or any other woman in your life Our gift guide Popular YouTuber Gets Arrested for 'Prank' Removal of Real A YouTuber going by the name RossCreations is one of those loathsome channel operators that doesnt really understand what a prank is Recently he removed some
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